How to price a premium domain in 2026

Pricing a premium domain is part comparable-sale analysis and part demand forecasting. The market has matured: brandable one-word .coms in the $10k–$50k range clear regularly, and AI-adjacent names have compressed a decade of appreciation into 18 months.

The four levers

• Length — 4–7 character roots price at a premium versus 8+.
• TLD — .com carries a 3–5× multiplier over .io and .ai for consumer-facing use.
• Category signal — names that read as a category leader (e.g. Signal, Vault, Origin) command more.
• Comparable sales — the last 24 months of NameBio data is your anchor, not asking prices.

Working the comps

Weight recent comps 3× more than anything older than two years. Filter out end-user aftermarket outliers, and separate wholesale broker-to-broker sales from retail sales — they're different markets.

The demand signal

If a name receives inbound inquiries within 90 days of listing at retail, it is under-priced. Domains that sit for 12+ months at the same price are either mispriced or in a category with soft demand — reprice or reposition.