Insights
Notes from the market.
Field notes on domain pricing, brandability, and the mechanics of buying a name that lasts.
February 2026 · 6 min read
How to price a premium domain in 2026
A practical framework for valuing brandable domains — length, TLD, comps, and demand signal.
February 2026 · 5 min read
Escrow.com, step by step: a first-time buyer's guide
Exactly what happens between agreeing a price and pointing DNS at your new domain.
January 2026 · 5 min read
Payment plans vs buying upfront: what founders should know
Payment plans now close ~40% of premium domain deals. Here's when it makes sense and when it doesn't.
December 2025 · 4 min read
Brandability: what makes a name signal?
The linguistic and cognitive traits that separate a $500 name from a $50,000 name.
February 2026 · 5 min read
Why French-language .com domains are still undervalued
France is a €2.8T economy where category .coms still trade at a fraction of their English equivalents.
February 2026 · 4 min read
Healthcare naming: why privacy signal is priced in
Private fertility, mental health, and specialty medicine buyers pay for domains that signal discretion.
January 2026 · 4 min read
Naming in the .ai era: the security vertical
Why security-adjacent .ai names are seeing the fastest end-user demand of any category in 2026.
January 2026 · 4 min read
The German domain market: why 1-word .coms still win
German-speaking DACH is 100M+ people and a €4.5T GDP. Category .coms are the calling card.
January 2026 · 4 min read
Naming a longevity startup: the category no one has claimed
The $600B longevity market is 5+ years into the funding cycle and still doesn't have a dominant category name.
January 2026 · 4 min read
Naming synthetic biology: where software metaphors work
SynBio's shift from lab science to engineering discipline has changed what a serious name looks like.
December 2025 · 3 min read
The Dutch domain market: small country, sophisticated buyers
The Netherlands has one of Europe's highest domain-per-capita rates and a mature aftermarket.
December 2025 · 4 min read
The three-character .com: still the tightest asset class
Only 17,576 exist. Nearly all are held. Here's what actually trades and why.